Instagram is a great platform for individuals and businesses alike looking to connect with their audiences. While it is relatively easy to gain followers on Instagram, it is not always easy to have the engagement rates follow suit. Luckily, Instagram provides businesses with the option to advertise their products and services on its platform which can ultimately lead to increased engagement and following. In this article, we will guide you through the two latest innovative ways to use Instagram ads to increase your Australian following.
Utilize Instagram’s Story Ads
Instagram’s Story Ads provide businesses with an opportunity to engage with their target audience in an interactive way. These full-screen ads are found on the Stories page and are designed not only to be visually appealing but also to create a sense of urgency. As of March 2021, there are over 500 million daily active Instagram Stories users, making for a tremendous opportunity to get your products and services in front of a large pool of individuals.
To create an effective Story Ad, you must first identify your target audience and craft your ad to appeal to their interests. Next, you must ensure that the ad aligns with your brand message, creating a sense of trust between you and your audience. Finally, you want to include a clear call-to-action (CTA) in your ad to encourage users to click on your profile and follow you.
Utilize Instagram’s Reels Ads
In August 2020, Instagram launched its Reels feature in Australia, a video-sharing feature that allows users to create and edit short-form videos up to 30 seconds long. With the debut of this feature came the ability for businesses to use Reels Ads to achieve their marketing goals.
Creating an effective Reels Ad requires businesses to take the time to craft a compelling storyline, choose the right music and utilize eye-catching transitions to capture the audience’s attention within the first few seconds of the video. Once you have achieved this, you want to ensure that the content aligns with the brand’s message and voice. When creating the ad, be sure to utilize CTA’s to encourage users to engage with your content by liking and following your page.
Utilize Instagram’s Cross-Promotion Feature
Another effective way to increase your Australian Instagram following using ads is by utilizing Instagram’s Cross-Promotion feature. This feature allows businesses to promote their ads on both Instagram and Facebook simultaneously, reaching a broader target audience.
To begin, you will need to create an Instagram ad that aligns with your brand’s message and identity. You can then use Facebook Ads Manager to promote this ad, targeting the Australian market. Once you have created your ad, you can click the “Use Existing Post” button and select the Instagram ad you just created. Your ad will then run on both platforms, ensuring maximum exposure.
Utilize Instagram’s Targeting capabilities
One of the best ways to use Instagram Ads to increase your Australian following is by utilizing Instagram’s advanced targeting capabilities. Instagram Ads Manager provides businesses with the opportunity to target their audience based on age, gender, location, interests, and behaviors. By utilizing these targeting options, you can ensure that your ads are shown to individuals who are more likely to engage with your content and follow your page. Want to learn more about the subject? Delve into this valuable source, uncover extra data and supporting facts to enhance your educational journey.
Conclusion
In conclusion, Instagram Ads provide both individuals and businesses with an opportunity to increase their Australian following and ultimately grow their brand. By utilizing the latest innovative features, such as Story Ads and Reels Ads, businesses can engage with their audience in a fun and interactive way. Additionally, by using Instagram’s cross-promotion feature and advanced targeting capabilities, businesses can ensure that their ads are shown to their target market, leading to a higher level of engagement and ultimately, an increase in Instagram following.
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